Clarks Originals x Ciroc - Spirit Meets Sole
SPEC WORK FROM ONE SCHOOL
Hip-Hop fashion, longevity, and diversity are a few things that come to mind when thinking of Wallabees. So it only made sense to make a collaboration that shares those same traits, Ciroc, the alcohol company branded by Hip-Hop Mogul Sean Combs.
THE INSIGHT: Clarks Originals has a long-standing history of collaborating with brands within different brands. Through different styles and shoes, their quality always stays the same.
THE EXECUTION: Clarks will release six colorways of Wallabies based on popular CIROC flavors. The launch will include raffles for the exclusive collection, out-of-home advertisements, and social media posts.
THE BRIEF: Come up with an unexpected Wallabee collaboration and a campaign to launch it.
THE IDEA: Clarks Originals partners with CIROC + Sean “Diddy” Combs to create a collection that celebrates how two brands have mastered the art of exploring flavors while never compromising taste
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Pick Your Flavor
Shop The Collection
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Clarks Original partners with CIROC
to show that vodka isn’t the only thing
with different flavors.
